I bleach my hair every eight weeks, and the yellow always creeps back fast. A stylist friend handed me a bottle of Avyna Platino during my last touch-up. I used it for six weeks straight before writing this. Here is my honest take on whether this Italian toning shampoo earns a spot in your shower.
Brassiness is the main problem this shampoo solves. If your blonde, grey, or silver hair keeps turning yellow or orange between salon visits, keep reading.
In a Nutshell
- Best for: Blonde, bleached, platinum, grey, and silver hair that turns brassy. It works on all hair textures, from coily to straight.
- Star ingredient: Acid Violet 43, a strong purple pigment that cancels yellow tones on contact.
- Toning power: Strong. This is a pigment-heavy formula, so a little goes a long way and you can over-tone if you leave it on too long.
- Extras: Contains Hydrolyzed Silk for slip and Wine Extract for a light antioxidant boost.
- Heads up: It does contain sulfates (Sodium Laureth Sulfate) and Methylisothiazolinone, a known irritant for sensitive scalps.
- My verdict: 8/10. Salon-grade toning at a fair price, with a couple of formula flaws worth knowing.
Who Avyna Platino Is Made For
This shampoo speaks to one specific person: someone fighting warm tones at home. If your cool blonde turns yellow by week two, this is your fix.
It suits bleached hair, highlights, balayage, platinum, grey, and natural silver. The brand lists it as safe for coily, curly, wavy, and straight hair, so texture is not a barrier.
I would call it a maintenance tool, not a daily shampoo. You reach for it when brass appears, then switch back to your regular wash. People with warm blonde or golden tones they like should skip it. The violet pigment will dull those shades fast.
Last update on 2026-07-18 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
What Is Inside the Bottle
The ingredient list tells the real story. The toning comes from Acid Violet 43, a direct dye that sits on the hair shaft and neutralizes yellow.
The base uses Sodium Laureth Sulfate as the main cleanser. This gives a rich lather but strips more than a sulfate-free option would. Milder surfactants like Decyl Glucoside and Cocamidopropyl Betaine soften the blow.
For conditioning, Avyna adds Hydrolyzed Silk and Polyquaternium-7. Both smooth the cuticle and add slip. There is also Wine Extract, a light antioxidant nod. It is a marketing touch more than a hero ingredient, but it does not hurt.
The Unboxing and First Impression
My bottle arrived shrink-wrapped with a flip-top cap. The packaging is simple and functional. No fancy box, no tissue paper, just a sturdy plastic bottle that stands up in a wet shower.
The color surprised me. The formula is a deep, inky violet, almost black in the bottle. That tells you the pigment load is serious.
The flip cap clicks shut and does not leak, which matters since the pigment stains. I did get a small purple ring around the nozzle after a few uses. A quick wipe fixes it. The label is clear, though the ingredient text runs small on the standard size.
Scent, Texture, and How It Feels
The Parfum here is soft and clean, with a faint floral note. It is not the sharp chemical smell some toning shampoos have. It fades once your hair dries.
The texture is a medium-thick gel that spreads easily. It does not run off your hands before you reach your hair.
The lather is generous thanks to the sulfates. It feels like a proper deep clean, which is satisfying but also part of why I do not use it daily. My hair felt slightly squeaky right after rinsing. My conditioner brought the softness back within a minute. The Hydrolyzed Silk does help; my hair was never straw-like, even after strong toning sessions.
Top 3 Alternatives for Avyna Platino
If Avyna is out of stock or you want a sulfate-free or gentler option, these three are proven crowd favorites worth a look.
Fanola No Yellow Purple Shampoo
- Say Goodbye to Yellow Tones - Fanola No Yellow purple shampoo for women and men is formulated with an Extra Violet Pigment. The rich hue instantly neutralizes brassy and yellow tones, making it the perfect shampoo for grey hair, blondes, and those with bleached hair.
- Enhances Shine and Softness - Not only does it neutralize brassiness, but this purple toning shampoo also enhances the hair’s radiance and silkiness. A typical purple shampoo for blondes can be drying, but No Yellow leaves your locks looking healthier, shinier, and more luminous.
Last update on 2026-07-18 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
Joico Color Balance Purple Shampoo
- Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.
- VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
Last update on 2026-07-18 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
Redken Color Extend Blondage Purple Shampoo
- Redken Color Extend Blondage Color Depositing Purple Shampoo is a professional salon shampoo for color treated or chemically treated hair. Neutralizes brassy, yellow and orange undertones.
- With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result.
Last update on 2026-07-18 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
How Well It Tones Brass
This is where Avyna shines. After my second wash, the yellow at my roots was visibly gone. The result was a cleaner, cooler blonde without a grey cast.
The pigment is potent, so timing is everything. I left it on for two minutes the first time and got the perfect tone. Three minutes on a lighter section left a faint violet tint that washed out the next day.
For grey and silver hair, the effect is even stronger. It kills the yellow that ages silver hair and restores a bright, crisp finish. I would rate the toning power a solid 9 out of 10. It performs like a salon product.
The Honest Downsides
No product is perfect, and I want to be clear about the flaws. The biggest one is Methylisothiazolinone in the formula. This preservative is a known contact allergen and can irritate sensitive scalps. If you react to preservatives, patch test first.
The sulfates are the second issue. They clean well but can fade color-treated hair faster and dry out already-porous bleached strands.
The pigment also stains. It can leave a purple film on light shower grout and pale towels if you are careless. Rinse surfaces quickly. None of these are dealbreakers for me, but they matter depending on your hair and skin.
Who Should Not Buy This
Let me be direct about who should pass. If you have a sensitive or reactive scalp, the Methylisothiazolinone makes this a risky pick. There are gentler purple shampoos out there.
People committed to a sulfate-free routine should also look elsewhere, since the Sodium Laureth Sulfate base does not fit that goal.
Finally, anyone with warm-toned blonde, honey, or caramel hair should avoid it. The violet pigment will fight those shades and leave them looking flat and dull. This product is built for cool tones only, and it does not pretend otherwise.
How I Use It for Best Results
A little technique goes a long way with a pigment-heavy formula like this. I use it once a week, never daily.
I apply it to damp, not soaking hair so the color does not dilute too much. Even distribution matters to avoid patchy toning.
For a subtle refresh, I leave it on for one to two minutes. For heavy brass, I push it to three minutes and watch closely. I always follow with a hydrating conditioner or mask to counter the sulfate dryness. Wearing gloves keeps my hands stain-free. This simple routine gives me consistent, even results without any purple surprises.
The Value Verdict
At its price point, Avyna Platino gives you salon-level toning for a drugstore-adjacent cost. The bottle lasts a long time because you use so little per wash.
Compared to pricier options like Redken Blondage, it holds its own on toning strength. It undercuts many premium brands while matching their results.
The formula flaws keep it from a perfect score, but the performance is real. My final rating is 8 out of 10. If you want an effective, affordable brass killer and do not have a sensitive scalp, this is an easy recommendation. It earned a permanent spot in my shower caddy.
Frequently Asked Questions
Does Avyna purple shampoo actually work?
Yes. In my testing, it removed visible yellow tones within two washes. The Acid Violet 43 pigment is strong and works on blonde, grey, and silver hair. Just do not leave it on too long, or you risk a faint purple tint.
Is Avyna purple shampoo sulfate-free?
No. It contains Sodium Laureth Sulfate as the main cleanser. This creates a rich lather and a deep clean, but it is not a fit for anyone following a strictly sulfate-free hair routine.
How often should I use it?
Once or twice a week is plenty. Because the pigment is concentrated, daily use can over-tone your hair and leave a violet cast. I use it weekly and switch to my regular shampoo the rest of the time.
Can I use it on grey or silver hair?
Absolutely. It works especially well on grey and silver hair, neutralizing the yellow that dulls those shades. The result is a brighter, cooler finish. Keep your timing short to avoid any lilac tint.
Will it stain my hands or shower?
The deep violet pigment can stain skin, light towels, and grout if left to sit. I recommend wearing gloves and rinsing surfaces quickly. Regular hands-on use left only a light tint that washed off easily.
Is it safe for sensitive scalps?
Use caution. The formula contains Methylisothiazolinone, a preservative that can trigger contact allergies. If you have a reactive scalp, do a patch test before your first full wash.
How long should I leave it on?
For a light refresh, one to two minutes works. For heavy brass, up to three minutes. Always watch the clock, since this pigment-heavy formula tones fast and can go too far if forgotten.
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